Flexible event branding system for JFD's hundreds of yearly events
The organization produced hundreds of events each year and led missions that both involved strong lay-leader participation. Each initiative required individuality and emotional ownership, but the lack of structure led to visual inconsistency, design inefficiencies and no clear visual hierarchy of events. Programmers of major events often complained that their events were lost in all of the individually branded events.
I created flexible branding systems that balanced cohesion with customization, allowing stakeholders to feel ownership without compromising the brand.
Designed a standardized event branding framework adaptable across formats and audiences
Created a hierarchy of events & programs that would use the standard event template and which would get specialized event branding
Developed a “travel-sticker” mission branding system:
A consistent visual container (size, placement, hierarchy)
Variable graphic elements, typography, and imagery
Room for personality and storytelling within clear brand rules
Reduced design burden and production time
Improved clarity for non-design stakeholders
Stronger brand recognition across events and missions
Established a clear hierarchy for events, programs and missions
