Case Study No. 3

Jewish Federation of Detroit

Creative Team & Culture Transformation

Leadership, Process, and Growth

Strong creative output depends on strong teams. This case study highlights how intentional changes to process, feedback, and physical space transformed a siloed design group into a collaborative, growth-oriented creative culture that influenced the organization beyond the design department.

Case Study No. 3

Jewish Federation of Detroit

Creative Team & Culture Transformation

Leadership, Process, and Growth

Strong creative output depends on strong teams. This case study highlights how intentional changes to process, feedback, and physical space transformed a siloed design group into a collaborative, growth-oriented creative culture that influenced the organization beyond the design department.

Role

Creative Director Furniture-Maker

Role

Creative Director Furniture-Maker

Focus

Building strong teams, not just strong work

Focus

Building strong teams, not just strong work

Team celebrating a successful exhibit installation

Before

Before

Before

Designers were working independently, critique was informal and inconsistent, and professional growth depended largely on individual initiative rather than shared culture.

Actions

Actions

Actions

I focused on creating structure around collaboration, feedback, and development.

  • Established regular team critiques with shared language and goals

  • Introduced growth plans tied to individuals goals

  • Paired designers to projects strategically based on skill development

  • Reimagined the physical workspace:

    • Designed and built a communal work table

    • Re-purposed underutilized cubical area into open collaboration zone

    • Increased interaction with other departments

Outcome

Outcome

Outcome

  • Stronger collaboration and shared ownership

  • Increased confidence and skill growth across the team

  • Collaborative spaces adopted beyond the design department

What This Proves

What This Proves

What This Proves

I don’t just manage creatives — I grow them.